Branding & initial launch campaign concept for a new e-commerce jewelry brand. The goal was to create something breakthrough in the marketplace that would grab attention and inspire women to want to wear this jewelry in different aspects of their lives.
I designed the logo, color scheme, packaging, website, printed branding materials, & led all photography for the initial launch campaign imagery + PDP, working with vendors, stylists, photographers & models on set as well as post production retouching & execution on the website. Check it out!
