Sr. Art Director March 2022 - Present

Lead a team of 4 designers & art directors focused primarily on all digital content for campaigns & sales across email, site & social media platforms.
Create seasonal styling decks, choosing color, typography, photography, voice & overall creative direction in collaboration with other Sr. Art Directors & the Creative Director to present & align with cross functional leadership teams.
Launch the Lid & Ladle blog - providing hands on guidance to 3rd party client implementing the blog site styling guide & working closely withh marketing & ecommerce teams for a successful launch campaign.
Create & update web, email & social templates for the team. Provide standard guidelines for all digital design.

Sur La Table

Stella&Dot

Art Director May 2020 - March 2022

Oversee all creative collateral for Stella & Dot Family of Brands.
Manage and give feedback to a team of designers.
Lead photo direction across platforms, selecting models, sourcing props, & working cross functionally with photographers & stylists on set.

Senior Digital Designer Dec 2017 - May 2020

Oversee the entire look and feel of the website directly related to increased site revenue +22% Y/Y and increased site conversion +35% Y/Y.
Collaborate with cross functional partners on UX/UI and development teams to ensure all touch points of the website are on brand for launches.
Concept, lead and execute creative art direction for web and model product photography across the website as well as digital marketing & social campaigns.
Design digital assets related to marketing campaigns featuring landing pages, emails, social content, affiliates, and other ambassador facing collateral.

Senior Web Designer May 2017 - Dec 2017

Collaborate with cross functional teams including marketing, merchandising, photo, copy, production and development to create and execute innovative editorial design solutions and promotional content across stores and online.
Work closely with creative director, art director and other designers.
Present work and articulate design processes to the leadership team.

Graphic Designer Jan 2015 - May 2017

Concept and execute innovative advertising and marketing communications across platforms working closely with the marketing, merchandising, photography and development teams.
Projects include daily emails, digital banners, social media content, web landing pages, multi-media/video, print production, trade show/event design, sales collateral, internal communications, seasonal campaigns, blog content, lookbooks, and photo shoot direction.
Assist in training new designers to the team.

Jr. Graphic Designer July 2014 - Jan 2015

Assist the Associate Art Director with all marketing and advertising materials across print, web, and multi-media platforms.
Collaborate with marketing, merchandising and photography teams to concept and execute creative for emails, marketing campaigns, site banners, blog & social media content, and event invites.

Bachelor of Arts - Design (Emphasis in Visual Communications) Jan 2015 - May 2017

University of California, Davis