In January 2021, EVER launched their first hero product of the year & biggest product investment in a new 10% Vitamin C serum. The goal of this campaign was to educate, inspire, and ignite the user to want to use this new product and see results for themselves. It was received with glowing reviews, including being featured in a Vogue Editor’s round up of the best Vitamin C serums on the market, and continues to be a top selling product for EVER Skincare.
I was responsible for creating, collaborating & executing all aspects of the campaign from photoshoot concepts, email, landing page, home page, & social engagement. View the landing page here
